Toppers is giving away $1,000!

Toppers Pizza is giving away $1,000 worth of the goods! The best part? You can be the lucky winner! Do you have the record for the most late-night deliveries in your dorm or multiple triple orders in one day? Send us photographic evidence (maybe in the form of an Instagram) and you'll be automatically entered.

Toppers Tops Off with 60,000 Facebook Fans!

Toppers crossed a milestone Mark Zuckerberg would be proud of...the 60,000 fan mark on Facebook!  Special shout-out to all our fans who helped make the milestone possible.

Toppers' Top This Facebook Contest Set to Launch June 3rd!

Toppers is giving away $1,000 worth of Toppers...but not just to anyone. That's right Toppers lovers, we want to see what you would do for the delicious grand prize.  Enter your photo, video, or story of why you deserve the tasty za and we'll put it up to a vote. Share the goods with your friends, because the fan with the most votes will take home it all and then some. So, get ready and TOP THIS!

Toppers Face Competition narrows down to the Top 2 Fans on April 8, 2013

It's a close raise for the Toppers Face fans who submitted their photo and next Tuesday one lucky and popular fan will be awarded $1,000 worth of Toppers!  Place your vote here for who deserves the delicious prize.

Toppers introduces Show Us Your Toppers Face Facebook Contest

Toppers is giving away $1,000 worth of Toppers to a worthy and deserving fan! Fans can upload photos of themselves indulging with their favorite Toppers menu item.  Photos will then enter a vote-off bracket, the winner will be announced on April 9, 203.  Enter here!

Top Toppers narrows down to the Top Four Locations!

Toppers Facebook Contest, Top Toppers, narrows down to the Top Four Locations on December 10, 2012.  The location which garners the most votes will move up until the final round and will be announced January 2, 2012 and awarded with an Ultimate Toppers Party!  Vote here.

Just a Few Days Left to Nominate your Toppers Location!

The Top Toppers Facebook Contest is quickly approaching the next round of voting on November 19, 2012.  Stop by the Facebook Page to nominate your location and enter to win an Ultimate Toppers Party!

 

Toppers announces New Facebook Contest: Top Toppers

Toppers is giving away an Ultimate Toppers Party to the Top Toppers in the nation!  Help us find which Toppers reigns supreme, nominate your location to be represented in the top 16 and share with your friends. Vote for yours up to once a day until we announce the King of all Toppers on January 7th!

Toppers featured on AllFacebook.com

Toppers Pizza was recently featured on AllFacebook.com in an article titled "Restaurants Compete With Major Chains Through Facebook," which was based off of the recent NRN Article. The article discusses the engagement-driven initiatives that have helped fans and customers have a say. Click here for the full article, or begin reading below.

Restaurants Compete With Major Chains Through Facebook

Smaller chain restaurants may not be able to compete with major chains in terms of volume, but they do have a vital way of bringing in business and keeping customers happy: Facebook. A story in Nation’s Restaurant News illustrates how restaurants are reaching out to customers through social media.

The story details how regional chains Lenny’s Sub Shop and Toppers Pizza have used Facebook and other forms of social media to grow their businesses. They have one advantage over larger companies such as Subway and Pizza Hut: fans per unit. Nation’s Restaurant News cites statistics from No Limit Media Consulting, showing that Lenny’s Facebook page had more than 84,000 likes for its chain of 147 locations — roughly 578 fans per unit. Subway, by comparison, may have 15 million likes, but they’re also more spread out, with 469 fans per location. Toppers recorded 1,228 fans per location.

(Read More)

Toppers featured in Nation's Restaurant News

Toppers Pizza was recently featured in an article in Nation's Restaurant News titled "Maximizing the value of the social media fan." The article talks about the success Lenny’s has had with its social media and how the brand has been clever with its social media initiatives. The article also includes information about some of the new product launches and promotions. Click here for the full article, or begin reading below.

Maximizing the value of the social media fan
Smaller restaurant chains share Facebook strategies that have helped them grow sales and units

Upstart restaurant brands like Toppers Pizza and Lenny's Sub Shop have to compete against industry giants like Pizza Hut and Subway for sales, and while they acknowledge that they can’t match their rivals’ size, they can punch above their weight in terms of marketing through social media.

Executives at both brands said they concentrate less on the total number of “likes” they earn on Facebook compared with much larger chains than they do at their likes per store. Though the number of restaurants in their systems do not approach the same league as the competition, often their stable of Facebook fans per unit far exceed that of their peers.

(Read More)

Toppers Pizza featured in QSR

Toppers Pizza was recently featured in an article in QSR titled, “Clustered Growth Strategy Boosts Toppers' Social Media." The story details Toppers' multiunit growth strategy and how that proximity helps local-store marketing and drives the brand’s social media presence. In the article, Mark discusses how clustered growth has allowed Toppers to efficiently use its resources, and Nick Powills from No Limit Media Consulting, addresses how Social Media enhances this strategy. The article also discusses the pros and cons of a clustered growth strategy. Click here for the full article, or begin reading below.

Clustered Growth Strategy Boosts Toppers' Social Media
By Sonya Chudgar

By clustering store openings, Toppers Pizza has found a strategic growth strategy that simultaneously protects brand awareness and boosts social media fans.

The multiunit growth strategy brings in a seasoned business partner who is dedicated to building at least five to six stores.

“It gets somebody on board who is interested and capable of opening and operating the stores,” says Mark Cairns, the director of franchise development at Toppers. “When we can put them together and cluster, we’re able to be closer to the community and closer to our customers.”

(Read More)

Toppers Pizza reaches 50,000 Facebook fan milestone

People like Toppers Pizza. At least 50,000 of them do on Facebook, anyway. On April 30th, 2012, Toppers Pizza hit the milestone after a last-minute push to get people to share photos and status updates.

Once the page hit 50,000 fans, Toppers launched a simple Facebook application where the first 50 fans to enter their information in a form were rewarded with a Free Single Order of Topperstix. After just under 2 minutes, all of the free Topperstix were spoken for. Truly, the Toppers Pizza Facebook fan base is an active and engaged group.

Are you a fan of Toppers on Facebook? Why not join the next 50,000?

Topperstix Day!

Today, Toppers Pizza is celebrating its first annual Worldwide Topperstix Day. All day long, participating locations will offer 50% off all Original Topperstix orders. Additionally, upgrading to another type of Topperstix will cost only $1. To further celebrate the occasion on social media, Toppers will be giving away free Topperstix Single Orders to random people who tweet and post Instagram photos with the hashtag #TopperstixDay. To see all the buzz for yourself, check out the Twitter stream for  #TopperstixDay!

Toppers Social Media Update: Spank Tank, Photo Contest & More!

For those loyal Toppers fanatics that have been on the Toppers Facebook fan page for awhile, they have certainly noticed a change in both look and feel. In the recent weeks, with the unveiling of the Toppers Spank Tank, Toppers has re-designed their page by changing their fan page photo (which includes a dandy QR code) as well as added a tab that gives fanatics the opportunity to request the Spank Tank in their area. These technological advances in the fan page will continue to roll out as Toppers has plans to announce some pretty big things in the near future!

Toppers also wrapped up their 20th Anniversary Photo Contest last week. After receiving a ton of entries, finalists were narrowed down to the top 10. These finalists were then featured at the Toppers Annual Convention in Orlando, FL in front of all franchisees in the system. After the convention, franchisees and fans alike went online and voted for their favorite 1991 photo. The winner received a $250 Toppers Gift Card and eternal fame in the Toppers fanatical social community.

Toppers continues to push the envelop in both their marketing and social presence and have plans to launch another significant social imitative in the very near future. To find out more, become a fan and get your buds spanked on Toppers national Facebook fan page by clicking here.

Toppers Pizza featured in Nation's Restaurant News

Toppers Pizza Marketing Manager Bridget Keeler spoke with Nation’s Restaurant News reporter Mark Brandau about how Toppers uses Social Media to create and drive the brand’s advertising for an article in Nation’s Restaurant News called “Collaborative Spirit.” In Toppers' latest contest, it asks Facebook fans to design a car wrap. The winner selected could potentially see a ’74 Mercury Grand Marquis driving around town with his or her design wrapped on the car. View the full article below, or click here!

Toppers Pizza featured in Nation's Restaurant News

Q&A with Toppers' Marketing/Social Media Manager, Bridget Keeler

Recently, we sat down with our Marketing/Social Media Manager, Bridget Keeler, and asked her a few questions about social media. This revolutionary tool gives us the power to consistently interact with our following and also continues to grow our brand. See the full transcript of the interview below:

Can you describe some of Toppers goals and initiatives with social media? Why and how are you using social media to accomplish these goals?

Toppers Pizza puts an extremely high value on listening to what our customers are telling us. Our goal with social media is to give customers what they want. Recently, we were looking to add another House Pizza to our menu. We developed a crowd sourcing contest, Spank Your Pizza, which challenged fanatics to come up with the next pizza for our menu – then paired down more than 100 submissions to 64 finalists who battled it out for three weeks to make it to the top two. The contest generated some delicious pizza ideas and grew our Facebook Fan page by 62% over the course of contest.

Future goals and initiatives include creating apps that will engage our fanatics and continue to build our loyal community. We believe our fanatics are truly interested in the Toppers brand and want to be a part of shaping its success. To further measure that passionate loyalty, we will also be heavily promoting our mobile food truck via social media and will be eventually looking for fanatics to dictate where it shows up to next.

The cool thing about social media is that Toppers has the ability to change the conversation in the pizza industry by engaging and listening to our fanatics. Anyone with an idea worth sharing has the ability to influence the conversation at anytime.

With over 1,000 fans per location, how do you consistently interact and engage your fanatics?

We make it our goal to engage our fanatics multiple times during the day through our posts. These posts can range anywhere from asking them to comment on their favorite dipping sauce, to posting relevant pop culture trends. We like to believe that our fanatics see our page as being similar to hanging out in a room with their friends and having a good time.

We also have a weekly promotion, called “Toppers Tuesdays”, that gives our fanatics exclusive deals on Tuesdays only at any Toppers location. These deals are only found on our social media pages and build specials bonds with us and our fanatics. Deals can range from buy one get one deals to special pricing on regular menu items.

Local Toppers stores also dive into interacting with fanatics on our pages by offering specials to fanatics in their area. Between national and local specials, Toppers is continuously thanking and rewarding our fanatics.

How do you measure social media? (Try and think Return on Engagement – ROI is difficult to measure, etc.)

Toppers is dedicated to making our fanatics happy. We measure social media through return on engagement. Measurement comes in the form of comments, impressions, @mentions, repeat posters, popular posts, and overall brand awareness. Our first and foremost goal is to post content that captures our fanatics attention and gets them talking. While it’s easy to count the measurements mentioned above, our measurement is a constant work in progress as we decipher and understand how social media engagement affects us at every level. Our ultimate goal is to find the connection and balance between social media and our P&L to help determine and set expectations to our social media strategy prior to engagement.

If you could give one piece of advice to business looking to take the jump into social media, what would you say?

If you are looking to take the jump into social media, my advice is to take a big running leap and continue looking ahead. I believe that social media has replaced face to face conversations and is quickly becoming the norm for communication, especially among Toppers’ demographic. The key is constant, consistent, engaging communication. Social media is changing the world by the hour, while you don’t need to be the star on the conversation – you at least need to be part of it.

Toppers Pizza featured in the Wall Street Journal

Toppers Pizza was just recently featured in the Wall Street Journal in an article called “Industry Sees a Strong Rebound But Growth Will Be Uneven,” which published on February 14, 2011. In the article, which focuses on franchise trends for 2011, Toppers Pizza is showcased as a brand taking full advantage of Social Media. Toppers has blown its competition out of the water in utilizing Social Media to engage fans with the brand and further establish brand loyalty. Scott Iverson, Director of Marketing for Toppers, discusses that social networking is the best way to connect with Toppers core target market of 18-24 year olds. It connects fans with pizza recipe contests, weekly specials, a blog, twitter account and YouTube videos. As a result of its strong presence, Toppers has over 27,000 total fans and about 1000 fans per location while its competitors have around 50 per location. Toppers continues to be an industry leader in Social Media. Check out the article here or view the article below!

WSJ - Industry Sees a Strong Rebound But Growth Will Be Uneven

Toppers Pizza featured in QSR Magazine

QSR Magazine recently published an article called “Who needs a $3M TV Spot When You Have Social Media,” in which Toppers Pizza discusses how it plans to leverage Social Media during the big game! Scott Iversen explains how Toppers Pizza is using the success of the Green Bay Packers to their advantage with 20 of the 28 franchised locations being located in Wisconsin. Toppers Pizza has been putting up messages on Facebook and Twitter that coincide with Green Bay's success during the Playoffs! Click here to view the full article.

Who Needs a $3M TV Spot When You Have Social Media?
By SAM OCHES

While some companies will be shelling out as much as $3 million for a 30-second TV spot during Sunday’s Super Bowl, some quick-serve chains plan to ramp up their marketing efforts without even hardly opening their wallets.

Toppers Pizza and Philly Pretzel Factory are two concepts that will leverage social media for their marketing efforts on Super Bowl Sunday, a day for which advertising was once reserved only for billion-dollar brands.

(Read More)

Toppers Pizza featured in Nation's Restaurant News

An article called “Pizza chains gear up for Thanksgiving” published in Nation’s Restaurant News, which discusses Thanksgiving weekend as a big pizza sales weekend among Pizza Hut, Domino’s and Papa John’s. The reporter mentions the end of the Toppers Pizza’s “Spank Your Pizza” contest, and how the contest will wrap up right around the Thanksgiving holiday. This is a great placement for Toppers as they are mentioned among the nation’s biggest pizza chains and gives great validation to Toppers as a legitimate pizza contender. Check out a portion of the story below or read the full story here.

Pizza chains gear up for Thanksgiving Eve

While Wednesday is the start of a big sales weekend for many pizza chains, it also marks the end of the “Spank Your Pizza” contest at Whitewater, Wis.-based Toppers Pizza. The 28-unit chain for the past several weeks has hosted the contest on its Facebook page, inviting fans to create the next house pizza for toppers and have their inventions face off against the others in a tournament-style bracket. The final four contestants squared off in a semifinal Tuesday, and the winner will be decided during voting from 10 a.m. to 4 p.m. Wednesday.

The grand prize winner gets the pizza named in his or her honor, plus free Toppers for a year and a $500 gift card. (Read more)

Toppers' Spank Your Pizza Contest featured in Journal & Courier

Toppers was recently featured in an article in the “People & Products” section of the Journal & Courier of Lafeyette, IN. The article alerts readers of Toppers’ “Spank Your Pizza” Facebook tournament, and notes that Toppers has narrowed finalists down to 64, with the winning pizza to be chosen by Toppers’ 17,000 Facebook fans.

People & Products

Toppers Pizza, which has a location in West Lafayette, has narrowed the field of its Spank Your Facebook Pizza Challenge to 64 finalists.

The finalists are asked to create their own pizza menu item with the winning entry becoming a permanent fixture, named after its creator, on Toppers menu nationwide. Toppers has more than 17,000 Facebook fans.

(Read More)