Showing posts with label Super Bowl. Show all posts
Showing posts with label Super Bowl. Show all posts

Friday, February 6, 2015

Toppers Pizza on ABC 8 Lincoln




We were featured on ABC 8 Lincoln. Jon Crowe from Toppers Pizza was on the show and talked about all of the different types of pizzas that Toppers Pizza offers for the Super Bowl. Jon also went through all of the different toppings that viewers can use to make different types of pizzas for parties at home. Furthermore, Jon went through how viewers can go about ordering pizzas in advance for the big game.  

Friday, February 4, 2011

Toppers Pizza featured in the Green Bay Press-Gazette

Toppers Pizza was recently featured in the Green Bay Press-Gazette with an article entitled "Green Bay Packers wins bring in green for businesses." The article focuses on the Super Bowl Sunday sales spike from the perspective of local Green Bay retailers. Toppers Pizza receives its own special section on Super Bowl Sunday pizza sales (in bold, below). Scott Iversen discusses how Super Bowl Sunday is typically one of the top 3 sales days of the year for Toppers, and is expected to be significantly higher with the Packers in the Super Bowl. Joe Kirschling and Aaron Johnson, owners of Toppers Pizza in Green Bay, discuss how they’ll prepare for the big day with a full staff and plenty of supplies. Click here to view the article in its entirety!

Green Bay Packers wins bring in green for businesses
By Nathan Phelps

The Super Bowl usually is a good day for pizza orders, but add the Packers in the mix, and its primed to be one heck of a day for sales.

"(Sales) could be upward of 50 percent more than most Super Bowls," said Scott Iversen, director of marketing with Whitewater-based Toppers Pizza, which has 20 Wisconsin locations. "The Super Bowl in general is one of the top three days of the year for pizza delivery, and when the Packers are in it, it drives more business.

(Read More)

Toppers Pizza featured in QSR Magazine

QSR Magazine recently published an article called “Who needs a $3M TV Spot When You Have Social Media,” in which Toppers Pizza discusses how it plans to leverage Social Media during the big game! Scott Iversen explains how Toppers Pizza is using the success of the Green Bay Packers to their advantage with 20 of the 28 franchised locations being located in Wisconsin. Toppers Pizza has been putting up messages on Facebook and Twitter that coincide with Green Bay's success during the Playoffs! Click here to view the full article.

Who Needs a $3M TV Spot When You Have Social Media?
By SAM OCHES

While some companies will be shelling out as much as $3 million for a 30-second TV spot during Sunday’s Super Bowl, some quick-serve chains plan to ramp up their marketing efforts without even hardly opening their wallets.

Toppers Pizza and Philly Pretzel Factory are two concepts that will leverage social media for their marketing efforts on Super Bowl Sunday, a day for which advertising was once reserved only for billion-dollar brands.

(Read More)

Toppers Pizza featured on Fox 6 Wakeup in Green Bay

Toppers Pizza was recently featured on Fox 6 Wakeup in Green Bay. The segment discusses how pizza is the number 1 food favorite during the Super Bowl. The segment also features Toppers Pizza managers Adam Oldenburg and Matt Ziemann. Adam and Matt showed off their most popular items and talked about how they prepare for one of the busiest days in the year—Super Bowl Sunday—and how fast their service is. Click here and scroll down to the video entitled "The number 1 food favorite for Superbowl" to view the segment, or view the link below.

Wednesday, February 2, 2011

Toppers Pizza featured in UW Whitewater's student newspaper Royal Purple

Toppers Pizza was recently featured in UW Whitewater's student newspaper Royal Purple in an article entitled "Pizza places plan on seeing sales increase for Super Bowl." The article focuses on Super Bowl Sunday pizza sales in Whitewater, and local favorite Toppers Pizza dominates the conversation. Scott Iversen discusses the significant sales spike Toppers sees during Super Bowl weekend, and what they are doing to prepare for it. With pizza ranking as the #1 most popular take-out/delivery item on game day, Scott explains that Super Bowl Sunday is typically one of the top 3 sales days of the year for Toppers, with business generally up anywhere from 50-60%. And with the Packers in the Super Bowl this year, that percentage could be as high as 150%, which would be a new record for the brand! Click here to view the full article!

Pizza places plan on seeing sales increase for Super Bowl
By CHRIS KUHAGEN AND ALYSSA SKIBA
February 2, 2011.

With the Super Bowl just days away, it's easy to assume many Whitewater area pizza joints are preparing for a busy day.

But with the Green Bay Packers gearing up for their first appearance in the big game since 1998, pizza businesses in Whitewater are looking forward to the extra incentive that the home team is sure to bring to their business.

(Read More)

Friday, September 10, 2010

Franchisee Profile: Dan Ogiba and Brad Vinton (St. Paul, MN)

Franchisee Since: 2010
Franchise Locations: Two slated for St. Paul area

How Dan Ogiba and Brad Vinton Got Started With Toppers Pizza…

Dan and Brad have been best friends since becoming college roommates their freshman year at Hamline University. Both played football for Hamline and became fast friends. Over the next five years, Dan and Brad roomed together and shared the same passion for starting their own business one day.

During game day one day last year, Dan had a bunch of his friends over watching the game. Of course, the group of friends wanted pizza for their viewing party. Dan had taken out a coupon book he kept of all the pizza chains that sent coupons. He laid them on the table and one of his friends said, “We’ve got to order Toppers,” pointing to the Toppers mailer on the table. Dan had never tasted Toppers before, but since that day, he’s been hooked.

Less than a year later, Dan ran into Scott Iversen, Toppers Director of Marketing, at the IFA convention in San Antonio, while he was there representing Haagen-Dazs as Director of Franchise Development for the ice cream franchise. He was eager to speak with Scott because he loved Toppers Pizza. He found out then that Toppers was looking to grow.

Since then, Dan has corralled his best friend, Brad, to become co-owners of new locations in St. Paul. The duo has signed on to open two locations in St. Paul, with one of those being in the same neighborhood as their alma mater at Hamline. Brad will be the general manager while Dan will continue to work with Haagen-Dazs.

What Intrigued Dan Ogiba and Brad Vinton about Toppers Pizza …

That initial reaction from Dan’s friend about his excitement that Toppers’ had a Minneapolis location is what drew Dan in from the start. With Dan and Brad’s research of Toppers, the two have learned that Toppers has customers that are more connected, more engaged and more fanatical than most other brands. If that type of fanaticism is possible in Wisconsin, the tag team is up for the challenge to bring it to St. Paul as well. In addition, Dan, working with a franchise system that has been in existence for many years, was impressed that the Toppers’ corporate team is so well put together, comparing it to some of the best franchises in the country.

Dan and Brad are excited to bring Toppers to their college town – where they have their fondest memories – and create the Toppers experience. In Dan and Brad’s opinion, St. Paul doesn’t have a pizza place with personality or one that gives its customers an emotional connection to the brand. An ample part of building their business will be to ensure that everyone who visits Toppers has a great experience and making those customers, customers for life.

Something Interesting About Dan Ogiba and Brad Vinton Story…

Dan and Brad’s goal is to open their first Toppers location in time for Super Bowl weekend 2011. Their first location will be in the proximity of four St. Paul universities. Their second will be around Hamline University and the University of MN, St. Paul.