QSR Magazine recently published an article called
“Who needs a $3M TV Spot When You Have Social Media,” in which
Toppers Pizza discusses how it plans to leverage Social Media during the big game! Scott Iversen explains how
Toppers Pizza is using the success of the Green Bay Packers to their advantage with 20 of the 28 franchised locations being located in Wisconsin.
Toppers Pizza has been putting up messages on Facebook and Twitter that coincide with Green Bay's success during the Playoffs! Click
here to view the full article.
Who Needs a $3M TV Spot When You Have Social Media?By SAM OCHES
While some companies will be shelling out as much as $3 million for a 30-second TV spot during Sunday’s Super Bowl, some quick-serve chains plan to ramp up their marketing efforts without even hardly opening their wallets.
Toppers Pizza and Philly Pretzel Factory are two concepts that will leverage social media for their marketing efforts on Super Bowl Sunday, a day for which advertising was once reserved only for billion-dollar brands.
(Read More)
Who Needs a $3M TV Spot When You Have Social Media?
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