Toppers Pizza was just recently featured in the Wall Street Journal in an article called “Industry Sees a Strong Rebound But Growth Will Be Uneven,” which published on February 14, 2011. In the article, which focuses on franchise trends for 2011, Toppers Pizza is showcased as a brand taking full advantage of Social Media. Toppers has blown its competition out of the water in utilizing Social Media to engage fans with the brand and further establish brand loyalty. Scott Iverson, Director of Marketing for Toppers, discusses that social networking is the best way to connect with Toppers core target market of 18-24 year olds. It connects fans with pizza recipe contests, weekly specials, a blog, twitter account and YouTube videos. As a result of its strong presence, Toppers has over 27,000 total fans and about 1000 fans per location while its competitors have around 50 per location. Toppers continues to be an industry leader in Social Media. Check out the article here or view the article below!
WSJ - Industry Sees a Strong Rebound But Growth Will Be Uneven
Tuesday, February 15, 2011
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