Toppers Social Media Update: Spank Tank, Photo Contest & More!

For those loyal Toppers fanatics that have been on the Toppers Facebook fan page for awhile, they have certainly noticed a change in both look and feel. In the recent weeks, with the unveiling of the Toppers Spank Tank, Toppers has re-designed their page by changing their fan page photo (which includes a dandy QR code) as well as added a tab that gives fanatics the opportunity to request the Spank Tank in their area. These technological advances in the fan page will continue to roll out as Toppers has plans to announce some pretty big things in the near future!

Toppers also wrapped up their 20th Anniversary Photo Contest last week. After receiving a ton of entries, finalists were narrowed down to the top 10. These finalists were then featured at the Toppers Annual Convention in Orlando, FL in front of all franchisees in the system. After the convention, franchisees and fans alike went online and voted for their favorite 1991 photo. The winner received a $250 Toppers Gift Card and eternal fame in the Toppers fanatical social community.

Toppers continues to push the envelop in both their marketing and social presence and have plans to launch another significant social imitative in the very near future. To find out more, become a fan and get your buds spanked on Toppers national Facebook fan page by clicking here.

Toppers Pizza featured in the Wall Street Journal

Toppers Pizza was just recently featured in the Wall Street Journal in an article called “Industry Sees a Strong Rebound But Growth Will Be Uneven,” which published on February 14, 2011. In the article, which focuses on franchise trends for 2011, Toppers Pizza is showcased as a brand taking full advantage of Social Media. Toppers has blown its competition out of the water in utilizing Social Media to engage fans with the brand and further establish brand loyalty. Scott Iverson, Director of Marketing for Toppers, discusses that social networking is the best way to connect with Toppers core target market of 18-24 year olds. It connects fans with pizza recipe contests, weekly specials, a blog, twitter account and YouTube videos. As a result of its strong presence, Toppers has over 27,000 total fans and about 1000 fans per location while its competitors have around 50 per location. Toppers continues to be an industry leader in Social Media. Check out the article here or view the article below!

WSJ - Industry Sees a Strong Rebound But Growth Will Be Uneven