Topperstix Day!

Today, Toppers Pizza is celebrating its first annual Worldwide Topperstix Day. All day long, participating locations will offer 50% off all Original Topperstix orders. Additionally, upgrading to another type of Topperstix will cost only $1. To further celebrate the occasion on social media, Toppers will be giving away free Topperstix Single Orders to random people who tweet and post Instagram photos with the hashtag #TopperstixDay. To see all the buzz for yourself, check out the Twitter stream for  #TopperstixDay!

Toppers Pizza featured in QSR Magazine

QSR Magazine recently published an article called “Who needs a $3M TV Spot When You Have Social Media,” in which Toppers Pizza discusses how it plans to leverage Social Media during the big game! Scott Iversen explains how Toppers Pizza is using the success of the Green Bay Packers to their advantage with 20 of the 28 franchised locations being located in Wisconsin. Toppers Pizza has been putting up messages on Facebook and Twitter that coincide with Green Bay's success during the Playoffs! Click here to view the full article.

Who Needs a $3M TV Spot When You Have Social Media?
By SAM OCHES

While some companies will be shelling out as much as $3 million for a 30-second TV spot during Sunday’s Super Bowl, some quick-serve chains plan to ramp up their marketing efforts without even hardly opening their wallets.

Toppers Pizza and Philly Pretzel Factory are two concepts that will leverage social media for their marketing efforts on Super Bowl Sunday, a day for which advertising was once reserved only for billion-dollar brands.

(Read More)