Toppers Pizza was recently featured in an article in QSR titled, “Clustered Growth Strategy Boosts Toppers' Social Media." The story details Toppers' multiunit growth strategy and how that proximity helps local-store marketing and drives the brand’s social media presence. In the article, Mark discusses how clustered growth has allowed Toppers to efficiently use its resources, and Nick Powills from No Limit Media Consulting, addresses how Social Media enhances this strategy. The article also discusses the pros and cons of a clustered growth strategy. Click here for the full article, or begin reading below.
Clustered Growth Strategy Boosts Toppers' Social Media
By Sonya Chudgar
By clustering store openings, Toppers Pizza has found a strategic growth strategy that simultaneously protects brand awareness and boosts social media fans.
The multiunit growth strategy brings in a seasoned business partner who is dedicated to building at least five to six stores.
“It gets somebody on board who is interested and capable of opening and operating the stores,” says Mark Cairns, the director of franchise development at Toppers. “When we can put them together and cluster, we’re able to be closer to the community and closer to our customers.”