Toppers Pizza in QSR

Toppers Pizza in QSR

We were featured in QSR. Toppers Pizza has built their brand based on the attitude of “Never Settling” and setting themselves apart from the corporate pizza chains. Part of this mentality is in the way that our local franchisees in smaller markets are able to connect with their customers and build brand loyalty. 

Read the full article below.

Toppers Pizza in QSR Magazine

Toppers Pizza in QSR Magazine

We were featured in QSR Magazine. Innovation in the restaurant industry is ever-changing, especially in the pizza segment, where perfecting online ordering and delivery continues to be the key to success. In fact, Toppers Pizza Founder and CEO, Scott Gittrich was highlighted in a QSR Magazine story about how he has found a way to lead in ordering innovation and digital ordering platforms by enhancing systems through a strategy of “the best defense is a good offense.”  

The 63-unit brand uses new innovation and sticking to its core brand to market to its millennial customer, which Gittrich said has positioned the brand to grab and defend its market share from their giant competitors.

Read the full story here.

Toppers Pizza in QSR Magazine

Toppers Pizza in QSR Magazine

We were featured in QSR Magazine. The article talked about our innovating or making decisions around packaging. Scott Iversen, Toppers vice president of marketing, talked about the new packaging currently in the mix including how the Toppers changed the boxes to convey main points to consumers so that they make sure all of our brand messages/touchpoints were delivered in a fun way.

Read the full article here. 

Toppers in QSR Magazine

Toppers in QSR Magazine

This article in QSR Magazine talks about brands innovating or making decisions around packaging. Scott Iverson, Toppers Pizza vice president of marketing, talks about the new packaging currently in the mix for Toppers including how the brand changed the boxes to convey main points to their consumers so that they make sure all of their brand messages and touch points are delivered in a fun way. This story showed how Toppers makes a unique connection with customers through its packaging!

Read the full story here.

Toppers in QSR

Toppers in QSR

Photo from QSR

The article introduces the idea of checking back in with brands that QSR has featured in their “Ones To Watch” since 2007. Toppers receives a “HOT” ranking due to their incredible success and growth since they were featured in July 2008 and grew from 18 to 57 units. The article points out that Toppers has tripled their unit count since 2008 and Chris is quoted about the fact that Toppers has simply gotten better in all key areas that support growth and success. He is also quoted about the variety available at Toppers that you don’t find in other big pizza chains. The article also provides a link to QSR’s “2014 Best Franchise Deals” where Toppers is a star as well. 

Read the full article here.

Toppers featured in QSR Magazine

Toppers was recently featured in QSR Magazine in an article titled, "See Right Through You." Toppers Pizza CEO, Scott Gittrich, discussed the transparency of the brand and the benefits of being an open-book to customers. For the entire article click here or begin below.


See Right Through You: CEOs walk the fine line between privacy and sharing

By: Jennifer Goforth Gregory

With the media and industry experts touting the importance of executive transparency, many brands and leaders are placing a greater emphasis on being open both with their staff and customers. But while the definition oftransparency may seem as simple as being honest about actions and motivations, putting it into practice in the quick-service and fast-casual environment can be complex and challenging, especially when it comes to striking the balance between oversharing and secrecy.

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Toppers featured in QSR Magazine

Toppers Pizza was recently featured in an article titled "The Art of the LTO" in QSR Magazine. The article features Toppers' focus on social media as a driving force in promoting limited-time offers. Scott Iversen shares the secrets of timing and volume that help with their success in these types of promotions. Click here to read the full article, or read the Toppers excerpt below.

The Art of the LTO
Limited-time offers are a fundamental part of the quick-serve industry. Here’s how to do them right.

Toppers Pizza, with 41 locations in the Midwest and South, is another operation that focuses heavily on social media, primarily Facebook, to promote its LTOs. With more than 50,000 fans following it, the company will regularly put out aggressively priced, short-term deals, such as a large one-topping pizza for $5, good for three days only.

“You’ve got to be ‘in the know’ to get these kinds of deals,” says Scott Iversen, vice president of marketing for Toppers. “It’s a matter of building up exclusivity. But it’s crazy when it happens; we do them generally at the end of a quarter, and our Facebook page goes wild, the stores are filled, people are telling their friends to get down here.”

With all those people buying $5 pizzas, it would be understandable to think the company wouldn’t make a profit on that particular LTO. But Iversen says it all works out in the end if the offer is good enough. “We end up doing double the amount of transaction counts during an LTO compared to a normal week, and the volume we do makes up for the lower margin,” he says. “And of course you’ve got ancillary sales in drinks and sides.”

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Toppers Pizza featured in QSR Magazine

Toppers Pizza was featured in QSR Magazine in a story titled “Is Franchising Right for You?” published on Monday, February 6, 2012 and in the February 2012 edition. In a story about when to franchise your business, president and founder Scott Gittrich did an amazing job explaining why he wanted to open a few successful stores of his own before opening up the franchise opportunity due to wanting to perfect the model and opportunity. In the article, Scott also provides some great advice to others looking to franchise their business and what they can expect to endure. Click here to view the full article, or begin reading below.

Is Franchising Right for You?
By Julie Knudson

As the economy slowly strengthens, founders of successful eateries may be considering franchising as a growth model, but experts say CEOs must approach it with caution and do their due diligence to make sure it’s appropriate for their brand.

The first step, experts say, is to explore the viability of their brand on a bigger scale.

(Read More)