Showing posts with label Scott Iverson. Show all posts
Showing posts with label Scott Iverson. Show all posts

Thursday, October 2, 2014

Toppers Pizza in the University of Wisconsin - Stevens Point's student newspaper The Pointer


We were featured in an article in University of Wisconsin – Stevens Point’s student newspaper The Pointer on Saturday, September 27th, 2014 about the remodel of the University of Wisconsin – Stevens Point Toppers Pizza.

The article goes into details about the renovations with a quote from Scott Iverson, Toppers Pizza Vice President of Marketing, about the old model not matching the hip and modern attitude of the brand. The article touches on the fun that Bradley and his staff have while working and how the Stevens Point location helped the brand grow throughout the Midwest.

Read the full article here.

Thursday, July 31, 2014

Toppers in QSR Magazine


This article in QSR Magazine talks about brands innovating or making decisions around packaging. Scott Iverson, Toppers Pizza vice president of marketing, talks about the new packaging currently in the mix for Toppers including how the brand changed the boxes to convey main points to their consumers so that they make sure all of their brand messages and touch points are delivered in a fun way. This story showed how Toppers makes a unique connection with customers through its packaging!

Read the full story here.

Thursday, December 19, 2013

Toppers Featured in PizzaMarketplace

Toppers was featured in PizzaMarketplace in an article integrating the best menu trends from the year 2013. VP of Marketing Scott Iverson discusses the innovative flavor profiles and bold new menu items that have been  dominating the pizza marketplace. Additionally, PizzaMarketplace featured a separate article entitled "Pizza experts share crystal ball predictions for 2014", which discusses continued innovation into the new year. Here pizza experts shared their thoughts on future trends to watch out for including forecasts of more vegan options, more ethnic flavors and more mobile support. 

Pizza executives reflect on the top menu stories of the year and Pizza experts share crystal ball predictions for 2014

By: Alicia Kelso
It is in our nature to reflect on the year as a new one approaches. And we've tried to do just that — pulling together 2013's top stories from the menu, as well as the top stories that had nothing to do with food at all.
We think we have (at least try to have) a unique perspective, covering the pizza industry as news releases pour in constantly, tradeshows come and go and feature ideas come to fruition. But we also wanted to get a pulse from those whose hands are most firmly on the beat of this dynamic, popular and fast-paced industry. Here are the biggest culinary trends from 2013 from restaurant executives' point-of-view:
Biggest pizza menu trends from 2013
"Customization and speed." – Lori Walderich, co-founder, Top That! Pizza.
"The whole fast casual pizza industry really blew up in 2013. Also, gluten-free has been a big trend." – Drew French, founder, Your Pie.
"Put simply, big, bold flavors. Whether in the 'better burger,' sandwich or pizza categories, I think we are seeing brands continue to push the needle by delivering customers unexpected and innovative flavor profiles that surprise, yet please their taste buds." – Scott Iverson, VP of Marketing, Toppers Pizza.
To Learn More:2013 Review: http://www.pizzamarketplace.com/article/225037/Pizza-executives-reflect-on-the-top-menu-stories-of-the-year