Thursday, December 19, 2013

Toppers Featured in PizzaMarketplace

Toppers was featured in PizzaMarketplace in an article integrating the best menu trends from the year 2013. VP of Marketing Scott Iverson discusses the innovative flavor profiles and bold new menu items that have been  dominating the pizza marketplace. Additionally, PizzaMarketplace featured a separate article entitled "Pizza experts share crystal ball predictions for 2014", which discusses continued innovation into the new year. Here pizza experts shared their thoughts on future trends to watch out for including forecasts of more vegan options, more ethnic flavors and more mobile support. 

Pizza executives reflect on the top menu stories of the year and Pizza experts share crystal ball predictions for 2014

By: Alicia Kelso
It is in our nature to reflect on the year as a new one approaches. And we've tried to do just that — pulling together 2013's top stories from the menu, as well as the top stories that had nothing to do with food at all.
We think we have (at least try to have) a unique perspective, covering the pizza industry as news releases pour in constantly, tradeshows come and go and feature ideas come to fruition. But we also wanted to get a pulse from those whose hands are most firmly on the beat of this dynamic, popular and fast-paced industry. Here are the biggest culinary trends from 2013 from restaurant executives' point-of-view:
Biggest pizza menu trends from 2013
"Customization and speed." – Lori Walderich, co-founder, Top That! Pizza.
"The whole fast casual pizza industry really blew up in 2013. Also, gluten-free has been a big trend." – Drew French, founder, Your Pie.
"Put simply, big, bold flavors. Whether in the 'better burger,' sandwich or pizza categories, I think we are seeing brands continue to push the needle by delivering customers unexpected and innovative flavor profiles that surprise, yet please their taste buds." – Scott Iverson, VP of Marketing, Toppers Pizza.
To Learn More:2013 Review: http://www.pizzamarketplace.com/article/225037/Pizza-executives-reflect-on-the-top-menu-stories-of-the-year

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