Toppers featured on PizzaMarketPlace.com

Toppers Pizza was recently featured on PizzaMarketPlace.com in an article titled "Wisconsin's Toppers Pizza aims for 500 stores by 2020." The article features an interview between Toppers CEO Scott Gittrich and writer Alicia Kelso and focuses on the company's ambitious growth goals. Click here for the full article, or begin reading below.

Wisconsin's Toppers Pizza aims for 500 stores by 2020

Whitewater, Wis.-based Toppers Pizza is rapidly expanding its system with a goal of achieving 100 units by the end of 2013, and 500 by 2020.

Currently, the chain includes about 45 units mostly in core Midwest markets such as Wisconsin, Minnesota, Kentucky, Ohio, North Carolina, Indiana, Illinois and Nebraska. Upcoming openings include locations in Michigan, Minnesota, Illinois, Wisconsin and Texas.

The plan is undoubtedly ambitious – for Toppers' first nearly 20 years, its footprint existed in Wisconsin. Now, CEO Scott Gittrich is mapping out the chain's growth in pizza-heavy Chicago and beyond, buoyed by an "anti-big chain" messaging strategy. Gittrich talked to PizzaMarketplace.com about the company's goals and strategy on how to achieve them.

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