There’s no better birthday present than giving to those in need. That’s what Scott Gittrich, Founder and CEO of Toppers Pizza, thought when the brand turned 20 years old this year. Therefore, on the heels of its milestone birthday, Toppers Pizza announced a new partnership with the nation’s leading domestic hunger-relief charity, Feeding America®.
“The Toppers Pizza executive team spent a lot of time choosing a charity that aligns with our mission,” said Gittrich. “At the end of the day, Feeding America® encompasses what we stand for, which is feeding people.”
Every dollar donated will help provide eight meals for Feeding America. Even prior to Toppers officially launching the partnership on August 8, it has raised $8,000 from employee contributions, putting it nearer to its year-end goal of $40,000.
According to Gittrich, another reason the booming pizza franchise selected Feeding America® as its national charity is because they reached an agreement where 75% of the money raised goes back to the local market in which it was raised.
“Our franchisees are fully ingrained in their local markets and the fact that Feeding America was able to work with us so that the monetary contributions raised for Feeding America® in a local market will directly impact that market was huge for us,” Gittrich said.
As Toppers Pizza continues to expand nationwide through its franchising model, the relationship with Feeding America® will continue to grow as well. Next year, it has committed to donate a minimum of $70,000, which helps provide 560,000 meals. When it adds 100 locations by 2013, it has promised Feeding America® a minimum $100,000, which helps provide 800,000 meals.
All franchisees will make Feeding America® a focal point at their specific locations, from Topperstix eating contests to special menu promotions. Toppers franchisees will also ask the community to help it achieve its goals through special campaigns and partnerships with their local food banks..
“This is a partnership that we hope will last another 20 years when we are celebrating our 40th birthday. By that time, hopefully we will have donated millions of dollars and helped millions of hungry people,” said Gittrich.
No comments:
Post a Comment