Toppers was recently featured in an article in the Flyer News. The article discusses what sets Toppers—the “more fun pizza company”—apart from its competition, by marketing to the college demographic, staying open late, offering unique menu items such as the “Hangover Helper,” “Mac N Cheese,” and “Topperstix,” and creating a fun, college-friendly environment for students. The article explains that Toppers just entered Cincinnati and hopes to enter Dayton within the next six months, showing that UD students are very excited about someday having a Toppers Pizza near their school! A portion of the article is included below and can be read in its entirety by clicking here.
Youth-centered pizza place sets eyes on UD
By Justin Guinn
Toppers Pizza has big plans for Dayton.
The "more fun pizza company," which markets itself to 18 to 34 year olds and is open until 3:45 a.m. most nights, has 26 Midwestern franchises. Their newest location is a store at 345 Calhoun St., Cincinnati, located less than an hour from the University of Dayton. According to Toppers, the same franchisers are looking to Dayton for their next move.
"Other pizza chains are mundane, tired and boring," said Brett Larrabee, Toppers' director of franchise development.
Toppers employees said their company wants to focus on fun.
(Read More)
Wednesday, October 27, 2010
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