Toppers growth plans featured in The Business Journal

The article focuses on Toppers growth and development, with very specific numbers and statistics to back up its claims about Toppers rapid growth. It explains how Toppers’ irreverent marketing and unique personality have strengthened consumer loyalty, and discusses Toppers’ 20 year history, which started off slow but flourished once the brand became a franchise. It also goes into detail about Toppers’ future plans, from their focus on Midwestern states outside of Wisconsin to their eventual plans of “world domination” and an island called “Topperville!” This article provides a wonderful illustration of where Toppers has been and where they are headed, and should be a great way to peak consumer interest and generate potential leads. Check out a portion of the story below or read the full article here.

Toppers Pizza looking to grow
The Business Journal - by Stacy Vogel Davis

After rapid growth in the Milwaukee market, Whitewater-based Toppers Pizza has ambitious plans for expansion in the upper Midwest in the next three years.

The chain opened its eighth Milwaukee-area restaurant in Bay View this month, five years after opening its first Milwaukee location.

Toppers plans to open three more Milwaukee stores in the next two years, but its main targets are states such as Illinois, Minnesota, Michigan and Indiana, said Brett Larrabee, who was recently hired as Toppers’ first director of franchise development. (Read More).