Toppers featured on PizzaMarketplace.com

Toppers Pizza was recently featured in an article called, “Do you know where your customers are?” which published on PizzaMarketplace.com. The article features an interview with Bridget Keeler, marketing manager for Toppers Pizza, who discussed how the Toppers mobile food truck, the Spank Tank, relies on location-based marketing to alert customers on where they can find the truck. Bridget discussed the benefit of using Foursquare and Twitter as a means to broadcast the Spank Tank’s location as well as deals and specials that might be featured by using the location-based social media. The article also highlights the ease with which Foursquare can be implemented and the importance of training the Spank Tank staff on how to use the technology. A portion of the article is below and can be read in its entirety by clicking here.

Do you know where your customers are?

Wisconsin-based Toppers Pizza uses FourSquare and Twitter's GPS function to let its fans know the location of its mobile food truck, the Spank Tank.

"If the Spank Tank is headed to Milwaukee, we can do a search throughout the day/night on Twitter about those talking about the Spank Tank in the Milwaukee market," said Bridget Keeler's, marketing manager of Toppers Pizza. "We can then reach out to them and message them about our presence and tell them about menu items and deals."

Toppers, which has 29 locations but only one food truck, also uses Foursquare as a way to connect with customers.

"We closely monitor the trends of our core demographic, the college student, and saw an opportunity within those trends to tap into marketing the Spank Tank as a mobile venue," Keeler said. "We are able to change as the Spank Tank moves around downtown Milwaukee. This gives our fanatics an easy way to figure out where to feed their appetites at night."

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Heating Up The Streets: Toppers Pizza ‘Spank Tank’ Unveiled

Late night hunger, beware! Toppers Pizza is gearing up to launch its latest innovation: The Toppers ‘Spank Tank.’ On June 24, Toppers Pizza will unveil its first food truck for the pizza-loving public of Milwaukee, WI to enjoy. With plans to service the late night bar scene, the Spank Tank will call the University of Wisconsin-Milwaukee Toppers location its home. It will sell Toppers’ world famous Topperstix and, for the very first time, House and one-topping pizzas by the slice.

“You may have heard of the food trucks craze, but I can guarantee you’ve never seen anything like the Spank Tank,” said Bridget Keeler, Toppers manager of marketing. “This will turn heads and cause complete insanity when we roll this thing out on the streets of Milwaukee. Its presence is unbelievable.”

Just like the slogan suggests, the Spank Tank will be spanking customer’s buds with “a piece all summer long.” It was an idea that hatched back in 2009 and since then, the Toppers team has developed a way to turn its brick and mortar location mobile. The truck includes a full-size oven and fully functional kitchen. At 26 feet wide and 13 feet tall, the Spank Tank is equipped to handle Milwaukee’s late night hunger pangs.

“Bar time will never be the same,” said Drew Craker, manager of Toppers Spank Tank. “Being behind the wheel of the Spank Tank will be like being a famous celebrity…all eyes on you, its show time baby.”

According to Drew Craker, he plans to be at all the hot bar spots multiple times a night in the Spank Tank selling fresh Toppers pizza to the brand’s core customer – the college student.

What else is in store with the Spank Tank? Toppers fanatics will have the opportunity to rent the Spank Tank for their events. While Toppers plans to develop several more food trucks in other Toppers Pizza markets across the country, for now, it’s just Milwaukee that will benefit from the truck promising to give you “a piece all summer long.”

“We are a 20 year old brand that refuses to stop at mediocre,” said Keeler. “At every turn, we are thinking of new ways for our customers and fanatics to interact with the Toppers brand. We believe the Spank Tank is something extraordinary that will get people talking. Now let’s hear what Milwaukee has to say.”