Toppers Pizza was recently featured in an article in Nation's Restaurant News titled "
Toppers Pizza debuts first-ever TV commercials." This article discusses the reasoning behind producing the company's first ads for television, and what it means moving for Toppers as a brand moving forward.
Click here for the full article, or begin reading below.
Toppers Pizza debuts first-ever TV commercials
Toppers Pizza has debuted its first TV commercials in the chain’s 21-year history, completing its “three-screen” advertising strategy after years of laying the groundwork in social media and mobile ordering.
The 42-unit brand’s first foray into television advertising represents a significant shift in its marketing spending, though its overall marketing budget remains unchanged, said vice president of marketing Scott Iversen. Over the past two years, the chain has transitioned away from print ads and direct mail to free up money to invest in producing TV commercials and buying time in their markets.
(Read More)
