Toppers featured on Cincinnati.com

Recently, Toppers was featured on Cincinnati.com. The blog post mentions Toppers' Highland Heights’ Dec. 10 grand opening and the promotion of the first 50 people in line get free food for a year. It mentions the Highland Heights location is the second for the father-son trio of Fullartons, with a quote from Dave Fullarton. Below is a portion of the article and it can be read in its entirety by clicking here.
Toppers Pizza coming to Highland Heights

A new Toppers Pizza will open in Highland Heights on Dec. 10, and at their grand opening will give away free food for a year to the first 50 people in line.

It will be the second Toppers in the Greater Cincinnati area. Bob Fullarton and his sons Dave and Ricky own and operate the first location near the University of Cincinnati and this new one, which is across the street from the entrance to Northern Kentucky University at 2517 Wilson Ave.

The two locations near colleges are no coincidence: Toppers is aimed squarely at the college-age demographic, with their comfort-food choices like macaroni and cheese pizza, couches to lounge on while waiting for dinner, and pizzas like The Hangover Helper. Both locations keep college student hours, too: 10:30 a.m.-3 a.m. daily. Dave Fullarton said that the pizza crust is made with fresh dough on site.

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Toppers goes on air with Cincinnati's WLWT

Toppers Pizza was featured on Cincinnati's WLWT News 5 Today’s weekend morning show. The segment aired on Sunday (9/26) and Cincinnati franchisees Dave and Rick Fullarton were the guests. The Fullartons brought in some delicious pizzas for the TV crew to sample, including the famous Hangover Helper, CBR, Buffalo Chicken, and of course, Topperstix! They talked about what makes Toppers different from the masses, how they cater to college students, and what they’ll be doing for their grand opening blow-out on October 2nd. This will be a great way to spread the word to Cincinnati residents about Toppers’ upcoming grand opening, and get people excited about everything they have to offer. Check out the segment by clicking on the image below.

We Come Fast, No Apologies: Eclectic Pizza Franchise Expands to Tri-State Area with First Set for Cincinnati-Area

Toppers Pizza Continues Successful Emergence Outside of Wisconsin; Focuses on Maintaining Consistent Fanatical Brand Support Location-to-Location

The big pizza chains serve their purpose: Mediocre food, mediocre promises, mediocre connections. Toppers Pizza, though, a 26-unit eclectic pizza delivery franchise brand, doesn’t fit that mold. And now Toppers Pizza is going to bring the first pizza concept with personality to the Tri-State area – set to open in the Cincinnati-area in 2010 under the leadership of experienced restaurant group.

Leading Toppers expansion into the Tri-State area is a family of locally-based entrepreneurs: father Bob Fullarton and two sons, Dave (29 years old) and Rick (26).

From the get-go the Fullartons were impressed by how Toppers Pizza takes a typical pizza concept and shakes it up through their irreverent personality that’s edgy and unfiltered, characteristics created and maintained through the leadership of CEO and Founder of Toppers Pizza, Scott Gittrich.

While Papa John’s, Domino’s, and Pizza Hut are stuck in a stiff battle for the family demographic, Toppers remained hooked on being a hip, cool brand, connected to the nationally untapped 18-34 demographic. This strategy, Gittrich said, has helped Toppers sustain its growth, even in a down economy, in that there are more young, energetic consumers craving a real brand connection.

“We were blown away at the quality of the food, the unique menu and the originality that sets Toppers apart from the national pizza brands,” Dave Fullarton said. “It didn’t take much convincing to get us on board and we’re excited to bring Toppers to our community in the Tri-State area.”

Along with its ability to tap into the most influential demographic, 18-34 year olds, Toppers has made a name for itself as the innovators of unique menu items. Toppers was the first delivery brand to capture the cheesy bread marketplace with its famous Topperstix. Toppers has never shied away from innovation with its Mac ‘N Cheese; Potato Topper; Cool C-B-R (Chicken-Bacon-Ranch); The Hangover Helper; Buffalo Wings, Quesadillas, Grinders, and dozens of other menu items. Different from the competition, 70 percent of Toppers’ sales come from items not traditionally found on competitor’s menus.

“The Fullartons fit the profile of typical Toppers franchisees in that they have the drive to go over and beyond the lackadaisical efforts of the other guys,” Gittrich said noting that Toppers is expecting to grow multiple units within Ohio in the next few years.

The Fullartons will also carry on a Toppers tradition when it opens its doors to the public later this year by giving away free food for a year to the first 50 customers. This marketing method creates a fanatical madness, and rush, with Toppers’ customers waiting as long as 48 hours prior to the opening of the doors.

“Once Tri-State area residents taste our pizza and experience our brand, they won’t go back to the competition,” said Dave Fullarton, noting the freshness, uniqueness and quality of Toppers ingredients. “I’m confident Toppers Pizza will become a household name in the Tri-State area.”