We were featured in an article titled “Restaurateurs look to
snacks to boost revenues” in Nation’s Restaurant News. The article
focused on the rise in snacking at chains, Scott
Iversen, Toppers' vice president of marketing, talked about the launch
of Topperstix, and how this snackable item has become a brand staple among its
consumers. He provided some insight on how customers, especially college
students, crave this menu item and order as a snack on its own. The article
looks at how its popularity and sales impacted the company, making this
cornerstone product a brand differentiator.
Read the full article here.
No comments:
Post a Comment