Toppers in QSR

Toppers featured in QSR in an article titled, "For Toppers, Creativity is Key in New Pizza Development." The article begins with some info on the new house pizzas and a quote from Iversen about how the brand stays ahead of the pack through creativity and listening to customers. The article then gives more details on the unique flavor combinations, as well as the new line of Dippin’ Sauces, and then touches on the new menu design. The article ends with a nod to the possibility of chocolate and bacon flavored Topperstix in the spring, and how Toppers strives to constantly surprise and engage their customers.  Click here for the entire article or begin below.

For Toppers, Creativity is Key in New Pizza Development
By: Marlee Murphy

Toppers Pizza is demonstrating its “irrational love of pizza” with three new house pizzas, which it launched November 4: Three Little Pigs, the Loaded Tot-zza, and El Cubano.

Scott Iversen, vice president of marketing for Toppers, says the brand's creativity and willingness to think outside the box will help drive the new pizzas.

“Customers are telling us how much they love the new flavor combinations,” he says. “Something that we are known for are these unique, old flavor profiles. We're willing to put some unusual things together on a pizza that maybe customers hadn't thought of that turn out to be pretty darn good.”

(Read More)