Toppers Pizza Franchise: Toppers featured Nation's Restaurant News

Friday, February 1, 2013

Toppers featured Nation's Restaurant News

Toppers was recently featured in the Nation's Restaurant News in an article titled, "Breakout Brands: Toppers Pizza." The article details Scott Gittrich, founder and chief executive, and his booming brand.

Breakout Brand: Toppers Pizza
By: Vanessa Van Landingham

Best known among its growing fanbase for menu items that founder and chief executive Scott Gittrich calls “weird,” Toppers Pizza is using its irreverent, underdog attitude and eclectic pizzas to steal share from the industry giants.

When he opened the first Toppers store in 1991, Gittrich said he was filling a void in quality and innovation that he saw in the pizza segment.

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In 1991, Toppers Pizza began its quest to become the best pizza company in the world by killing it on every detail of the customer experience. Headquartered in Whitewater, Wis., Toppers takes a unique approach to the crowded pizza segment by cooking up mouthwatering specialty pizzas that start with their fresh, made from scratch dough, smothered in real Wisconsin cheese and finished with outrageous toppings like French fried onions, oven-roasted tomatoes, mac ‘n cheese and tater tots. Toppers’ claim to fame comes in the form of Topperstix™, arguably the planet’s most addictively delicious cheesy breadstix. The Toppers empire encompasses 50 restaurants across 10 states and, with its rapid expansion, is in the midst of Midwest and national domination. In 2013, Entrepreneur Magazine ranked Toppers as one of the top 500 franchises in the U.S., Nation’s Restaurant News declared the brand as one of the 50 breakout chains of the year, and Toppers received a No. 58 spot in Pizza Today’s top 100 pizza companies. For more information on Toppers, visit www.toppers.com, www.facebook.com/ToppersRocks or www.twitter.com/ToppersPizza. Specialties: The big pizza chains serve their purpose: Mediocre food, mediocre promises, mediocre connections. While Papa John’s, Domino’s, and Pizza Hut are stuck in a stiff battle for the family demographic, Toppers remained hooked on being a hip, cool brand, connected to the nationally untapped 18-34 demographic. This strategy has helped Toppers sustain its growth, through its relationship with young, energetic consumers craving a real brand connection. For more information on Toppers, visit www.toppers.com.

Friday, February 1, 2013

Toppers featured Nation's Restaurant News

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