Toppers Pizza Franchise: Toppers Pizza featured in Wisconsin State Journal

Wednesday, January 18, 2012

Toppers Pizza featured in Wisconsin State Journal

Toppers Pizza was recently featured in an article titled "Restaurant News" in Wisconsin State Journal. The article, written by Samara Kalk Derby, talks about Toppers’ new Madison east location and the grand opening this past weekend. It also talks about the chain’s expansion plans and the new location’s updated look. Click here to view the full article or begin reading the feature on Toppers below.

Restaurant News
By Samara Kalk Derby

Toppers Pizza was scheduled to open its second location in Madison on Saturday near East Towne Mall, with plans to open another in Fitchburg this spring.

The original Madison location, 1368 Regent St., has been open for more than 10 years.

The chain, based in Whitewater, has locations throughout the Midwest and is popular with the college crowd. It's known for non-traditional pizza toppings such as mac 'n cheese and potatoes.

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In 1991, Toppers Pizza began its quest to become the best pizza company in the world by killing it on every detail of the customer experience. Headquartered in Whitewater, Wis., Toppers takes a unique approach to the crowded pizza segment by cooking up mouthwatering specialty pizzas that start with their fresh, made from scratch dough, smothered in real Wisconsin cheese and finished with outrageous toppings like French fried onions, oven-roasted tomatoes, mac ‘n cheese and tater tots. Toppers’ claim to fame comes in the form of Topperstix™, arguably the planet’s most addictively delicious cheesy breadstix. The Toppers empire encompasses 50 restaurants across 10 states and, with its rapid expansion, is in the midst of Midwest and national domination. In 2013, Entrepreneur Magazine ranked Toppers as one of the top 500 franchises in the U.S., Nation’s Restaurant News declared the brand as one of the 50 breakout chains of the year, and Toppers received a No. 58 spot in Pizza Today’s top 100 pizza companies. For more information on Toppers, visit www.toppers.com, www.facebook.com/ToppersRocks or www.twitter.com/ToppersPizza. Specialties: The big pizza chains serve their purpose: Mediocre food, mediocre promises, mediocre connections. While Papa John’s, Domino’s, and Pizza Hut are stuck in a stiff battle for the family demographic, Toppers remained hooked on being a hip, cool brand, connected to the nationally untapped 18-34 demographic. This strategy has helped Toppers sustain its growth, through its relationship with young, energetic consumers craving a real brand connection. For more information on Toppers, visit www.toppers.com.

Wednesday, January 18, 2012

Toppers Pizza featured in Wisconsin State Journal

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