Toppers Pizza featured in New York Times

Toppers was recently featured in the New York Times in an article entitled, "Opening Big Without Spending a Fortune". The article talks about strategies for small businesses to increase awareness for a grand opening by engaging with the customer in ways other than conventional advertising. It mentions Toppers’ approach for its grand opening in South Milwaukee, saying the location gave away a year of free food. The article goes on to add that some people camped out for two days to stake their claim. Also, while in line, customers were treated to Toppers menu items, and employees hosted competitions (including a dough throw) to keep the crowd warm and happy. It adds that to promote the event, Toppers used social media and did a mailing to 10,000 people in the area at a cost of $3,000. It received coverage from the local TV affiliates. A portion of the article is included below and can be read in its entirety by clicking here.

Opening Big Without Spending a Fortune

In late October, a Toppers Pizza opened in South Milwaukee, Wis., and gave away a year of free food — a coupon book with one free item per week — to the first 50 in line. Some people camped out for two days to stake their claim. While in line, they were treated to Toppers menu items, and employees hosted competitions (including a dough throw) to keep the crowd warm and happy. To promote the event, Toppers used social media and did a mailing to 10,000 people in the area at a cost of $3,000. It received coverage from the local TV affiliates.
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