Toppers Pizza was recently featured in an article called, “Do you know where your customers are?” which published on PizzaMarketplace.com. The article features an interview with Bridget Keeler, marketing manager for Toppers Pizza, who discussed how the Toppers mobile food truck, the Spank Tank, relies on location-based marketing to alert customers on where they can find the truck. Bridget discussed the benefit of using Foursquare and Twitter as a means to broadcast the Spank Tank’s location as well as deals and specials that might be featured by using the location-based social media. The article also highlights the ease with which Foursquare can be implemented and the importance of training the Spank Tank staff on how to use the technology. A portion of the article is below and can be read in its entirety by clicking here.
Do you know where your customers are?
Wisconsin-based Toppers Pizza uses FourSquare and Twitter's GPS function to let its fans know the location of its mobile food truck, the Spank Tank.
"If the Spank Tank is headed to Milwaukee, we can do a search throughout the day/night on Twitter about those talking about the Spank Tank in the Milwaukee market," said Bridget Keeler's, marketing manager of Toppers Pizza. "We can then reach out to them and message them about our presence and tell them about menu items and deals."
Toppers, which has 29 locations but only one food truck, also uses Foursquare as a way to connect with customers.
"We closely monitor the trends of our core demographic, the college student, and saw an opportunity within those trends to tap into marketing the Spank Tank as a mobile venue," Keeler said. "We are able to change as the Spank Tank moves around downtown Milwaukee. This gives our fanatics an easy way to figure out where to feed their appetites at night."
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