Toppers Pizza featured on Pizzamarketplace.com

Toppers Pizza was featured in an article on Pizzamarketplace.com “Toppers’ social media efforts yielding results,” which published on Friday. It was built from an interview with Bridget Keeler and showcases the results of Toppers Spank Your Pizza contest. It sites that the 62% growth on Facebook during tournament time calculated into a 3% sales increase systemwide. This article gives validation that Toppers is competing with the Big Boys, but driving consumers into the brand in a more strategic and targeted way. The article also teases Spank Our Ride to launch this spring. Click here to view the entire article.

Toppers’ social media efforts yielding results
By ALICIA KELSO

Toppers Pizza’s recent promotion did exactly what it set out to do – pique the interest of the company’s faithful younger demographic.

The Spank Your Pizza Facebook Contest, launched in August, involved a comprehensive social media strategy that spiked Toppers’ fan base by 62 percent and translated into a 3 percent sales increase.

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