Toppers Pizza pioneers with Spank Your Pizza contest

Toppers Pizza is pioneering a whole new wave of social marketing using a theory called crowdsourcing. Through this avenue, Toppers is giving their fans complete creative control and letting them creative Toppers’ next menu item! The winner’s creation will appear on the menu permanently and will be named after the creator. Pizzamarketplace.com just published an article about Toppers’ newest Social Media campaign. Read a portion below or see the full article here.

Toppers Pizza creates new pizza through ‘crowdsourcing’
By Jennifer Litz

The pizza industry has been banking on some colorful tags lately, including Domino’s successful "Oh Yes We Did" mantra. Now expanding Midwestern chain Toppers Pizza is pushing the more cheeky "Spank your 'buds," meant to convey the brand's forte of "really good tasting food," according to marketing director Scott Iversen.

But just as Domino's used its now famous tagline to spearhead a recipe overhaul that admitted previously subpar food, Toppers is launching the promo that goes with the saucy saying: The “Spank Your Pizza” program will allow fans and customers alike to create their own original pizza recipe using the ingredients found at each Toppers. Top entrees will battle each other in a tournament-style bracket, where each recipe advances based on the voting of Toppers’ own Facebook fans. The ultimate winner will have their menu item featured as a part of the Toppers’ menu, also receiving free Toppers for a year as well as a $500 gift card. Second prize will be rewarded free Toppers for a year and a $100 gift card, while every finalist gets a free Triple Order. (Read More)