Wednesday, September 29, 2010

Toppers goes on-air with Fox 19, new discusses Cincinnati location

Toppers was featured in an article called “Free Food for a year at Toppers grand opening” on Fox 19’s website. The article discusses Toppers’ plan to blow up its grand opening celebration with free pizza for a year to the first 50 in line. You can check out the article here:

Free food for a year at Toppers grand opening

Wisconsin based Toppers Pizza is opening their first Ohio location with a huge celebration. The first 50 customers receive free food for a year.

In other cities, fans have reportedly waited up to 48 hours in advance for doors to open. The first 50 customers will get a coupon book with one free item per week for a year. (Read More)

Tuesday, September 28, 2010

Toppers Pizza looks to expand into Oxford, Ohio

Toppers was recently featured in the Miami University of Ohio’s student newspaper, Miami Student called “Dine-in pizza shop hopes to open in Oxford.” They talked about the ways in which Toppers caters to college students, from late-night hours to unique menu items to ping pong ball dispensers, and discussed why Oxford is such a perfect place for Toppers to be. They said they plan to enter Oxford sometime within the next 12 to 18 months. Annie also interviewed Alan Kyger, Oxford economic development director, who spoke about Oxford’s lack of dine-in restaurants, a void that Toppers Pizza would certainly fill. Check out a portion of the article below or read the full story here.

Dine-in pizza shop hopes to open in Oxford
By Annie Butler

Toppers Pizza, a pizza chain based in Whitewater, Wis. hopes to expand its franchise to Oxford.

The avant-garde establishment caters to a college-aged market and plans to open a restaurant in Oxford within the next 12 to 18 months. Rick Fullarton, a 2005 Miami University graduate, will spearhead the expansion as Toppers Pizza's newest co-owner and operator.

The Oxford restaurant will be one of 15 franchises in Toppers' Ohio expansion plan. Toppers Pizza targets the 18 to 34 age group and intends to break ground near colleges and universities, according to Fullarton. Fullarton is opening the first Ohio franchise near the University of Cincinnati Oct. 2.

According to Brett Larrabee, Toppers Pizza director of franchise development, Toppers will compete with Oxford's nine well-established pizza restaurants by relying on its irreverent marketing plan.

"(Toppers is) a brand all about you," Larrabee said. "Our marketing is very unique, some may say it's borderline shocking, but the kids like it and appreciate it and think it's cool." (Read More)

Monday, September 27, 2010

Toppers goes on air with Cincinnati's WLWT

Toppers Pizza was featured on Cincinnati's WLWT News 5 Today’s weekend morning show. The segment aired on Sunday (9/26) and Cincinnati franchisees Dave and Rick Fullarton were the guests. The Fullartons brought in some delicious pizzas for the TV crew to sample, including the famous Hangover Helper, CBR, Buffalo Chicken, and of course, Topperstix! They talked about what makes Toppers different from the masses, how they cater to college students, and what they’ll be doing for their grand opening blow-out on October 2nd. This will be a great way to spread the word to Cincinnati residents about Toppers’ upcoming grand opening, and get people excited about everything they have to offer. Check out the segment by clicking on the image below.

Cincinnati Business Courier focuses on Toppers Expansion into Ohio

Toppers Pizza is laying out the red carpet for its new opening in Cincinnati on Oct. 2. The Cincinnati Business Courier recently reported on Toppers opening where the first 50 people in line will receive free pizza for a year with other giveaways and prizes to occur that day as well. Check out a portion of the story below or read the full article here:

New pizza franchise coming to Cincinnati
By Lisa Benson

Some Cincinnati entrepreneurs are bringing a new pizza chain to Cincinnati, one that promises an "eclectic" personality.

Called Toppers, the chain is based Wisconsin and counts 26 locations in four states. Locally, Bob Fullarton and his sons Dave and Rick are opening Greater Cincinnati's first Toppers on Oct. 2 at 345 Calhoun St. in University Heights. Major pizza lovers might want to participate in their planned campout, since the first 50 in line will get free food for a year. (Read More)

Friday, September 24, 2010

Cincinnati Enquirer previews Toppers' new Cincinnati location

The Cincinnati Enquirer has just posted an article about Toppers Pizza’s new opening in two weeks! Food Reporter, Polly Campbell spoke with Toppers owner, Dave Fullarton, about why he chose to bring this new pizza franchise to Cincinnati for the first time. The story comments on Toppers’ legendary grand opening celebrations and describes its unique menu. Check out a portion of the story below or read the full article here:

Topper’s Pizza to open here.

Fifty people will get free food for a year when Toppers Pizza opens at 345 Calhoun St. in University Heights on October 2. This Wisconsin-based chain, just now moving into Ohio, gives away a coupon book for one free food item a week to the first 50 people to come in. This usually leads to lines and people camping out overnight.

Then they settle into selling pizza, subs, quesadillas and more, mostly to college students. That’s their market, rather than the families that most national pizza chains are going for. They do a lot of delivery, on college student hours, from 10:30 a.m. until 3 a.m. every day. There are also seats and carry-out, but it’s not meant to be mostly dine-in. They don’t sell beer. The company’s big on social networking and maintains an irreverent image to appeal to their 18-34 year old customers. They include some important college icons in their decor: a telephone pole for stapling up notices and a ping-pong ball dispenser for playing. . . . ping pong. (Read More)

Wednesday, September 22, 2010

Toppers Pizza hires in down economy, gets featured on CNNMoney.com

Toppers Pizza was recently featured on CNNMoney.com as a small business that is hiring in today’s economy! Dave Gilewski, owner of Toppers Pizza in Franklin, WI, was interviewed for the story. The story mentions Toppers unique pizzas that makes Toppers one-of-a-kind. Dave attributes his huge success as a small business owner to building great relationships with his customers. Check out a portion of the story below or read the full article here:

Small businesses that are actually hiring!

Toppers Pizza
Location: Franklin, Wisc.
Employees hired in last year: 12
Total Employees: about 30

How about taco sauce, taco meat, mozzarella, cheddar, lettuce, tomatoes, black olives, green onions and tortilla strips -- on one pizza?! From the day Dave Gilewski opened his Toppers Pizza franchise in Franklin, Wisc., -- just outside of Milwaukee -- the franchise store was over run with customers. "We keep growing and growing," Gilewski said. "It is a great problem to have." (Read More)

Monday, September 20, 2010

Toppers Promotes 'Spank Your Pizza' on FOX 6 Wake Up

The Toppers team just did a fun segment with FOX 6 Wake Up News on its new social media contest called “Spank Your Pizza” where Toppers fanatics are tasked with finding the next pizza for Toppers menu. Director of Marketing Scott Iversen and General Manager Adam Oldenburg appeared on the segment.