Toppers social media contest featured by In Business Madison

Scott Iverson discusses Toppers’ new “Spank Your Pizza” social media crowdsourcing campaign, where the winner’s pizza creation will become a permanent fixture on Toppers’ menu nation-wide. Scott explains this new marketing concept in detail and discusses what it means for both the future of Toppers and the relationship between business and social media in general. As an expert on the relationship between business and social media, Scott also offers advice to other business owners looking to connect with consumers via social media. Check out a portion of the story below or read the full article here.

Social media play: Can you top this?

It's safe to say that Toppers Pizza in Madison caters to the social media generation, but the people behind its new customer engagement campaign say that any business can actually relate to customers if it is willing to relinquish some control.

The technical term for what the Wisconsin-based Toppers is doing is "social media crowd-sourcing," but it's actually a new spin on an old motto — the customer is always right — for a comfort food product.

One trip to the Toppers website and you get the idea the company already takes an off-the-wall approach to brand loyalty, but it's new, tournament-style "Spank Your Pizza" Facebook challenge is giving consumers a chance to actually shape the menu. (Read More)