Wednesday, June 29, 2011

Heating Up The Streets: Toppers Pizza ‘Spank Tank’ Unveiled

Late night hunger, beware! Toppers Pizza is gearing up to launch its latest innovation: The Toppers ‘Spank Tank.’ On June 24, Toppers Pizza will unveil its first food truck for the pizza-loving public of Milwaukee, WI to enjoy. With plans to service the late night bar scene, the Spank Tank will call the University of Wisconsin-Milwaukee Toppers location its home. It will sell Toppers’ world famous Topperstix and, for the very first time, House and one-topping pizzas by the slice.

“You may have heard of the food trucks craze, but I can guarantee you’ve never seen anything like the Spank Tank,” said Bridget Keeler, Toppers manager of marketing. “This will turn heads and cause complete insanity when we roll this thing out on the streets of Milwaukee. Its presence is unbelievable.”

Just like the slogan suggests, the Spank Tank will be spanking customer’s buds with “a piece all summer long.” It was an idea that hatched back in 2009 and since then, the Toppers team has developed a way to turn its brick and mortar location mobile. The truck includes a full-size oven and fully functional kitchen. At 26 feet wide and 13 feet tall, the Spank Tank is equipped to handle Milwaukee’s late night hunger pangs.

“Bar time will never be the same,” said Drew Craker, manager of Toppers Spank Tank. “Being behind the wheel of the Spank Tank will be like being a famous celebrity…all eyes on you, its show time baby.”

According to Drew Craker, he plans to be at all the hot bar spots multiple times a night in the Spank Tank selling fresh Toppers pizza to the brand’s core customer – the college student.

What else is in store with the Spank Tank? Toppers fanatics will have the opportunity to rent the Spank Tank for their events. While Toppers plans to develop several more food trucks in other Toppers Pizza markets across the country, for now, it’s just Milwaukee that will benefit from the truck promising to give you “a piece all summer long.”

“We are a 20 year old brand that refuses to stop at mediocre,” said Keeler. “At every turn, we are thinking of new ways for our customers and fanatics to interact with the Toppers brand. We believe the Spank Tank is something extraordinary that will get people talking. Now let’s hear what Milwaukee has to say.”

Wednesday, June 15, 2011

Toppers Pizza featured in Daily Chronicle

Toppers Pizza was recently featured in an article in the Daily Chronicle called “Toppers Pizza helps good cause while preparing for contest.” The article features Chris Schneider, general manager of Toppers Pizza in DeKalb, Illinois discussing his training for the Skin Sprints competition, a contest where the participants create six 14-inch pizzas as fast as they can. Chris will be participating in this competition on June 21 along with other Toppers qualifiers. The article also discusses the community outreach opportunity that training for Skin Sprints has given the Toppers DeKalb location. After each practice, Chris has been donating the finished pizzas to a local shelter called Hope Haven. Click here to view the full article!

Toppers Pizza helps good cause while preparing for contest
By NICOLE WESKERNA

DeKALB – Chris Schneider, general manager of Toppers Pizza in DeKalb, sometimes makes as many as two dozen pizzas when he practices for the fastest pizza-making competition that is coming up next week.

The pizzas are made to be cooked and eaten, not frozen, Schneider said. When he started practicing, he accumulated perfectly good pizzas that couldn’t be frozen, so he decided to start donating them to the Hope Haven shelter in DeKalb until the competition is over.

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