Toppers Pizza featured in the Wall Street Journal

Toppers Pizza was just recently featured in the Wall Street Journal in an article called “Industry Sees a Strong Rebound But Growth Will Be Uneven,” which published on February 14, 2011. In the article, which focuses on franchise trends for 2011, Toppers Pizza is showcased as a brand taking full advantage of Social Media. Toppers has blown its competition out of the water in utilizing Social Media to engage fans with the brand and further establish brand loyalty. Scott Iverson, Director of Marketing for Toppers, discusses that social networking is the best way to connect with Toppers core target market of 18-24 year olds. It connects fans with pizza recipe contests, weekly specials, a blog, twitter account and YouTube videos. As a result of its strong presence, Toppers has over 27,000 total fans and about 1000 fans per location while its competitors have around 50 per location. Toppers continues to be an industry leader in Social Media. Check out the article here or view the article below!

WSJ - Industry Sees a Strong Rebound But Growth Will Be Uneven

Toppers Pizza featured in the Green Bay Press-Gazette

Toppers Pizza was recently featured in the Green Bay Press-Gazette with an article entitled "Green Bay Packers wins bring in green for businesses." The article focuses on the Super Bowl Sunday sales spike from the perspective of local Green Bay retailers. Toppers Pizza receives its own special section on Super Bowl Sunday pizza sales (in bold, below). Scott Iversen discusses how Super Bowl Sunday is typically one of the top 3 sales days of the year for Toppers, and is expected to be significantly higher with the Packers in the Super Bowl. Joe Kirschling and Aaron Johnson, owners of Toppers Pizza in Green Bay, discuss how they’ll prepare for the big day with a full staff and plenty of supplies. Click here to view the article in its entirety!

Green Bay Packers wins bring in green for businesses
By Nathan Phelps

The Super Bowl usually is a good day for pizza orders, but add the Packers in the mix, and its primed to be one heck of a day for sales.

"(Sales) could be upward of 50 percent more than most Super Bowls," said Scott Iversen, director of marketing with Whitewater-based Toppers Pizza, which has 20 Wisconsin locations. "The Super Bowl in general is one of the top three days of the year for pizza delivery, and when the Packers are in it, it drives more business.

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Toppers Pizza featured in QSR Magazine

QSR Magazine recently published an article called “Who needs a $3M TV Spot When You Have Social Media,” in which Toppers Pizza discusses how it plans to leverage Social Media during the big game! Scott Iversen explains how Toppers Pizza is using the success of the Green Bay Packers to their advantage with 20 of the 28 franchised locations being located in Wisconsin. Toppers Pizza has been putting up messages on Facebook and Twitter that coincide with Green Bay's success during the Playoffs! Click here to view the full article.

Who Needs a $3M TV Spot When You Have Social Media?
By SAM OCHES

While some companies will be shelling out as much as $3 million for a 30-second TV spot during Sunday’s Super Bowl, some quick-serve chains plan to ramp up their marketing efforts without even hardly opening their wallets.

Toppers Pizza and Philly Pretzel Factory are two concepts that will leverage social media for their marketing efforts on Super Bowl Sunday, a day for which advertising was once reserved only for billion-dollar brands.

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Toppers Pizza featured on Fox 6 Wakeup in Green Bay

Toppers Pizza was recently featured on Fox 6 Wakeup in Green Bay. The segment discusses how pizza is the number 1 food favorite during the Super Bowl. The segment also features Toppers Pizza managers Adam Oldenburg and Matt Ziemann. Adam and Matt showed off their most popular items and talked about how they prepare for one of the busiest days in the year—Super Bowl Sunday—and how fast their service is. Click here and scroll down to the video entitled "The number 1 food favorite for Superbowl" to view the segment, or view the link below.

Toppers Pizza featured in UW Whitewater's student newspaper Royal Purple

Toppers Pizza was recently featured in UW Whitewater's student newspaper Royal Purple in an article entitled "Pizza places plan on seeing sales increase for Super Bowl." The article focuses on Super Bowl Sunday pizza sales in Whitewater, and local favorite Toppers Pizza dominates the conversation. Scott Iversen discusses the significant sales spike Toppers sees during Super Bowl weekend, and what they are doing to prepare for it. With pizza ranking as the #1 most popular take-out/delivery item on game day, Scott explains that Super Bowl Sunday is typically one of the top 3 sales days of the year for Toppers, with business generally up anywhere from 50-60%. And with the Packers in the Super Bowl this year, that percentage could be as high as 150%, which would be a new record for the brand! Click here to view the full article!

Pizza places plan on seeing sales increase for Super Bowl
By CHRIS KUHAGEN AND ALYSSA SKIBA
February 2, 2011.

With the Super Bowl just days away, it's easy to assume many Whitewater area pizza joints are preparing for a busy day.

But with the Green Bay Packers gearing up for their first appearance in the big game since 1998, pizza businesses in Whitewater are looking forward to the extra incentive that the home team is sure to bring to their business.

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