Toppers Pizza featured on Pizzamarketplace.com

Toppers Pizza was featured in an article on Pizzamarketplace.com “Toppers’ social media efforts yielding results,” which published on Friday. It was built from an interview with Bridget Keeler and showcases the results of Toppers Spank Your Pizza contest. It sites that the 62% growth on Facebook during tournament time calculated into a 3% sales increase systemwide. This article gives validation that Toppers is competing with the Big Boys, but driving consumers into the brand in a more strategic and targeted way. The article also teases Spank Our Ride to launch this spring. Click here to view the entire article.

Toppers’ social media efforts yielding results
By ALICIA KELSO

Toppers Pizza’s recent promotion did exactly what it set out to do – pique the interest of the company’s faithful younger demographic.

The Spank Your Pizza Facebook Contest, launched in August, involved a comprehensive social media strategy that spiked Toppers’ fan base by 62 percent and translated into a 3 percent sales increase.

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Toppers Pizza featured in Appleton Post-Crescent

Toppers Pizza was featured in the Appleton Post-Crescent Monday. The article was built by an interview with Aaron Johnson who discusses how football season impacts pizza sales at Toppers. It notes that Packer noon games and Sunday or Monday games can increase sales by 60%. Click here to view the full article.

Pizza places pack it in during football season and the playoffs
By CHERYL ANDERSON

Comedian Kevin James may have put it best: "There's no better feeling in the world than a warm pizza box on your lap."

Said warm pizza box on lap during an NFL regular or postseason game, now that's amore. And for some owners of local pizza establishments and franchises, it's money in the bank. Cha-ching!

Based in Whitewater, the 28-unit Toppers Pizza franchise typically ramps up staff for major football games and sees up to a 25 percent increase in sales at some locations. Who's playing in a particular game also has affects sales.

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Toppers Pizza featured in Appleton Post Crescent

The winner of Toppers Pizza's "Spank Your Pizza" tournament was featured in an article in the Appleton Post Crescent. The article, entitled “Lawrence University student Jon Ransom wins Toppers Pizza's 'Spank Your Pizza' tournament," was built from interviews with Jon Ransom, the winner, and Bridget Keeler. The article discusses Jon winning the grand prize from the “Spank Your Pizza” competition held on Facebook.

"Lawrence University student Jon Ransom wins Toppers Pizza's 'Spank Your Pizza' tournament"
by CHERYL ANDERSON

Take one buttery garlic pizza crust and fill it with thick-cut spicy pepperoni, Italian sausage, ground beef and crispy bacon. Add black olives and jalapenos and finish it off with a big sprinkle of pepper jack and mozzarella cheeses.

That was Lawrence University sophomore Jon Ransom's winning entry in Toppers Pizza's "Spank Your Pizza" tournament, a three-week bracket-style competition from Aug. 1 to Nov. 24 on Toppers' Facebook page. The contest generated 62,000 views for the Wisconsin-based pizza chain.

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